Our Story
Welcome to Kifaayat, your ultimate destination for South Asian fashion. We are an online marketplace where you can buy and sell pre-loved and gently used South Asian outfits.
Our story
Our founder, Megha, has a passion for South Asian fashion and has worked with local, boutique Australian-Indian fashion brands. She noticed that many of her own South Asian clothing items were in great condition but not getting worn, and upon speaking with friends and family, realised they had the same problem. This inspired her to create Kifaayat, a platform to buy and sell pre-loved South Asian fashion.
At Kifaayat, we believe in sustainability and reducing waste. By shopping pre-loved or reusing outfits you can find a great bargain and make a positive impact on the environment. Our name, Kifaayat, is the translation of the word "thrift," reflecting our commitment to providing sustainable options. With us, you can buy Indian clothes online, Pakistani clothes online and other affordable South Asian fashion and sell your Indian clothes, sell your Pakistani dresses and other South Asian fashion, accessories and decorations.
Thank you for supporting Kifaayat and our mission to make South Asian fashion accessible, inclusive and sustainable. We hope you find the perfect pre-loved item with us, and join us in the journey towards a better future.
Our team
At Kifaayat, our dedicated team is the driving force behind our mission to bring sustainable South Asian fashion. Our passionate and talented members work tirelessly to provide you with the best platform for pre-loved and rental South Asian fashion, accessories, and decorations.
Megha, Founder
Megha, the visionary founder of Kifaayat, combines her deep love for South Asian fashion with her extensive experience in the industry. With a background in HR and a keen interest in sustainability, Megha's innovative approach ensures that Kifaayat stands out as a unique and sustainable platform for buying and selling pre-loved South Asian fashion.
Rena, Marketing & Community Lead
Rena wears the strategic cap on our team, leading all marketing and community initiatives with a focus on connection. Rena's background is in marketing and brand management, including working for a pre-loved luxury fashion platform in Milan, Italy and marketing & PR for India's leading auction house. Her role at Kifaayat includes shaping social campaigns and nurturing our growing community and helps Kifaayat grow in ways that feel authentic and lasting.
Sumneet, AI & Analytics Associate
Sumneet began her journey with Kifaayat in 2024 as our social media expert while pursuing her Master's in Computer Science. Since she joining, she grew our Instagram page from 1K to 50K followers and helped with the fast growth of Kifaayat. She now brings her background in Data Analytics and AI to grow Kifaayat as an AI-enabled, technology platform and use data and insights to drive key decisions for the business.